A device can clear regulatory hurdles and still struggle commercially if the evidence is too narrow. MedTech companies need proof that speaks to affordability, care quality, operational impact, and long term value, not just technical performance.
Market selection matters just as much. The same solution may fit the United States, the UK, Germany, or the Netherlands very differently because reimbursement models, provider incentives, and care delivery systems are not built the same way.
Episode Breakdown
00:00 Opening
09:02 What evidence actually needs to prove
14:16 Building a stronger adoption case
22:43 Economic logic across markets
28:36 Choosing where to launch
42:08 Key reflections
48:30 End
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